Using Effective Analytics to Optimize eCommerce Traffic

For eCommerce brands and retailers, having an optimized web presence is essential. When shoppers browse your online store, they are also creating valuable data. If you harness that data, it can lead you to meaningful improvements – and an increase in sales.

How to Benefit from Post-Holiday Returns

When the holiday sales rush subsides, it’s traditionally followed by a second uptick in activity: The post-holiday returns period. While it may be daunting, this increase in interactions actually presents an opportunity for you to strengthen the relationships you’ve built with your customers.