Site Content Management

It can be tough to stay on pace with the daily demands and quick-changing landscape of maintaining all your e-commerce site content. Peaks and valleys of seasonal product launches – not to mention the ebb and flow of staffing stability – are difficult to sustain for any brand on their own. Our team of seasoned Site Content Managers are indispensable extensions of our clients’ team for their expertise on the Salesforce Commerce Cloud (formerly known as Demandware) platform. Their well-rounded customer experience and ability to flex in individually or across teams allow us to serve our clients whenever they need us, in whatever capacity they may need us.

Given our focus on one platform, we are experts in Commerce Cloud site management. There are nuances, strengths and weaknesses native to any platform, and we know them for Commerce Cloud; as such, we are uniquely suited to navigate your site through them. We’ve built custom solutions to streamline the time and effort required to perform many tasks, customized to fit our clients’ specific needs.

Because we provide services beyond Site Content Management to our clients, we know how content management interacts with other areas of commerce (fulfillment, customer care, digital marketing, mobile, retail stores, photography, etc.).

This kind of expertise and well-rounded authority are unique combinations our clients have at their disposal with TradeGlobal.

RECOMMEND

Armed with best practices, competitor insight and in-depth analytics, we counsel clients on how to bring customers from site entry to conversion. Our site management team will work with you to optimize your site for:

  • General usability and navigation
  • New features and functionality (dynamic images, quick view windows, social sharing)
  • Third-party integrations
  • Multivariate testing
site content management

BUILD

Demandware is one of the most powerful e-commerce platforms around, and our site managers spend their days learning the most cutting-edge and efficient ways to leverage the tool. We’re able to navigate and execute within the platform quickly, as well as find creative solutions for clients’ business needs, including:

  • Product setup and maintenance
  • New category setup
  • HTML content and landing page coding
  • Product merchandising
  • Promotion setup and testing
  • Site search optimization
  • Sort order management and testing
  • Daily QA and testing

 

If Demandware isn’t your platform of choice, that’s okay – we’re well versed in the other e-commerce site content management systems and can guide you through their ins and outs as well.

eCommerce website management

REFLECT

We view our clients as true partners, so we exceed typical site management practices. We don’t stop with daily maintenance and account management —we continue to evaluate performance throughout your marketing lifecycle to ensure that content and promotions perform as expected. We’ll keep a close eye on:

  • Revenue
  • Revenue per visit
  • Conversion rate
  • Promotion performance
  • Shopping cart abandonment rate

We’ll also help manage your vendor relationships for:

  • Ratings and reviews
  • Multivariate testing
  • Cross-sells and upsells
  • International shipping
  • Feeds for PLAs