Email Marketing

Every piece of digital communication counts, and sending a cohesive message is crucial to customer engagement and revenue. With a wide breadth of experience across a diverse range of online retailers, our email marketing experts ensure that all the promotional, transactional and triggered emails in your marketing arsenal deliver a seamless customer experience with an effective return for our clients. We’ll guide you through strategy, execution, reporting and analysis – or any combination of those you choose – so that each email campaign is more effective than the last.

CREATE

Apart from a high level of responsiveness, our ability to learn and understand your business will allow us to develop a comprehensive email campaign strategy to support e-marketing efforts. We will advise on:

  • Subscriber acquisition, engagement and retention
  • Segmentation
  • A/B testing
  • Message content
  • Creative and design composition
  • Marketing cadence
  • And other email marketing best practices

We use KPI benchmarks to identify opportunities through data analysis. Customer engagement and revenue are maximized through the optimization of open, click, and conversion rates.

EXECUTE

Your content is the heart of it all, and we’re your one-stop shop for its design and/or execution. We provide short-term and long-term strategic recommendations and coding services for the following email types:

  • Transactional
  • Commercial marketing
  • Marketing and behavioral automation
  • Remarketing
  • And more

INTEGRATE

We integrate with a variety of CRM software and email service providers. Our in-house development team will help to simplify the process. We will lead you through:

  • ESP selection and integration
  • CRM integration
  • Website and API integration
  • Ongoing customer record maintenance
  • List curation

Even after your email campaigns are up and running, we’ll revisit data points to fine-tune messaging and delivery.